Jeep Runs 3 Very Different Super Bowl Ads Created by 3 Different Agencies

Nostalgia meets metacommentary

DDB Chicago, FCB Chicago and Arnold Worldwide made the spots. Jeep

Fiat Chrysler Automobiles chose a blanket-the-airwaves approach to its marketing efforts during Super Bowl LII, running a series that started with a pregame ad for Dodge and included a whopping five in-game spots.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.