It’s 2015. And Yes, It Looks Like We’ll Finally Get the Nike MAGs From Back to the Future II

With power laces!

Headshot of Kristina Monllos

A week into 2015, Nike says yes, it is hard at work on the self-lacing shoes that were introduced in 1989's Back to the Future II—arguably the best movie in the trilogy.

If this sounds familiar, the company did a short run of the shoes—known as the Nike MAG—in 2011, auctioning them off on on eBay. Those shoes, however, were missing the crucial power laces. This time, Nike isn't messing around—the shoes will have power laces, Nike innovation chief Tinker Hatfield told a trade show on Monday.

The release date, pricing and distribution information were not made public, and Hatfield noted that there are "11 and two-thirds months left in 2015." So, it might be a while yet.

"I don't even know if everyone at Nike realizes just how much demand there is for this shoe," Matt Halfhill, publisher of the sneaker blog NiceKicks, told Mashable.

How could the company not know? We'd bet Nike has been waiting until 2015 to release it, using nostalgia to market the shoe.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.