Instagram's Hippest Grandma Lives Large in a New Campaign for an Investing App

The colorful 90-year-old retiree's lifestyle is the focus of Stash's campaign

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She’s not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie, Winkle has teamed up with a mobile investing app called Stash for their latest promo. Stash’s mission is to simplify investing and make it more accessible.

The campaign, which encourages young people to “retire like a Baddie” by investing in their futures, will span social media, video and interactive landing pages, as well as murals in Brooklyn.



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