Instagram's Hippest Grandma Is the Face of Tillamook Ice Cream in This Colorful New Campaign

Baddie Winkle calls out frozen dessert brands for pumping air into their product

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While some folks are looking to restart the healthy lifestyle habits that may have taken a backseat during pandemic-related lockdowns, others are pushing back against a health-conscious trend that requires trading real ingredients and rich flavor for a lower calorie count. After all, you only live once, right? 

That’s the message that 92-year-old style influencer Baddie Winkle is touting in a new partnership launching today with Tillamook County Creamery Association, an Oregon-based dairy brand that’s doubling down on its promise of rich, creamy ice cream and “obsessively-sourced” ingredients.

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Winkle is one of a dozen influencers

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