In UN Women's Subtly Shifting Ad, Times Change as Inequality Lingers

Erich & Kallman created the NGO's decades-spanning spot for International Women's Day

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It’s a sad reality that technology often changes more quickly than society does.

That fact is brought to life in a compelling way in UN Women’s ad for International Women’s Day 2020. The organization turned to agency Erich & Kallman for its message against lingering inequality.

In the ad, what appears to be a 1950s newscast rapidly evolves in almost every way—except the message being conveyed.

“The struggle for gender equality has been fought over many generations.

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