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For many audiences, stories about dogs are typically a guaranteed way to tug at the heartstrings. Apple’s latest ad strikes an even deeper emotional chord by following the journey of a tripod dog (a canine with only three legs).
The hero of “The Invincibles,” created by agency TBWA\Media Arts Lab, is a tripod dog named Trip, whose life is changed when he receives a prosthetic leg. Trip’s owner, Lydia, takes him to a small business in New Jersey called 3DPets, which creates custom pet prosthetics using the LiDAR Scanner and TrueDepth camera on the iPhone 14 Pro.