In a World Where Entertainment Is Easily Accessed, Sincerity and Meaning Are Integral

Consumers crave interactions that'll have lasting impacts

For decades, entertainment has provided an escape. Appointment viewing and sitting in a theater were oases away from the troubles of the world and daily life. There were clear lines between real life and fiction. In recent years, however, the lines have been blurred substantially, mainly due to the digital era and the prevalence and acceleration of all manner of entertainment.

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This story first appeared in the July 8, 2019, issue of Adweek magazine. Click here to subscribe.