Ikea's Logo Is Getting a New, More Video-Friendly Look That Goes Beyond Yellow and Blue

But don't worry, the classic icon isn't going away

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Ikea is one of the world’s most beloved brands, and its logo—while not necessarily the most elegant in the branding world—is one that any customer can instantly conjure to mind.

But the classic yellow and blue Ikea logo isn’t exactly the most flexible when it comes to design potential. So it has largely sat at the bottom right of Ikea’s famously minimalist print ads, or popped up in the middle of a TV spot’s closing frames, somewhat blocking your view of the action, such as in this closing moment from



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