Is Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It

'Be a maverick with fabric'

Mother London's new Ikea ad shows that color and texture can bring new life to any situation. Ikea

Mother London has launched a new campaign as the latest in its “Wonderful Everyday” positioning for Ikea, with a new ad titled “Ghosts.”

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.