Is Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It

'Be a maverick with fabric'


Mother London has launched a new campaign as the latest in its “Wonderful Everyday” positioning for Ikea, with a new ad titled “Ghosts.”

Directed by Blink’s Douglas Wilson, the spot opens on a solitary specter peeking around a corner of an empty house.

The ghost, wearing a classic white sheet—which seems to be in vogue now, worn by Casey Affleck in 2017’s “A Ghost Story” and appearing in a TurboTax’s Super Bowl ad—is soon joined by a large group of identical floating phantasms.

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