How to Design for a World Without Touch

Using voice, simulation and even smell to fill the void

In a touchless world, we need to—and can—fill the void. Kacy Burdette

Over the past several months, touch has been increasingly removed from our daily lives. A recent study showed that 42% of American adults report feeling deprived of touch. A similar study in the New York Times found 42% of Americans also expected it to be at least a year before they’d be willing to shake a friend’s hand or hug them to say hello. That’s a long time to go without the feelings of intimacy, positivity, and love elicited by touch.

Britt Fero is principal of PB&.
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