How to Binge the Right Amazon Shows and Dominate Your Workplace, Per Droga5's New Ads

Who says binge-viewing your favorite streaming shows is a wasteful way to spend your evening? Amazon Prime Streaming U.K.'s empowering (some might say enabling) campaign is back to show how plopping down in front of the right dramas and comedies can make you a dominator in your day job. Created by Droga5 London, which rolled out the initial campaign last October,, the ads are now even more specifically focused on how the trials and tribulations of daily life in the workplace are easier to navigate when you've been inspired by Prime's original shows. "The best programming has the ability to suck us in and make us feel complicit in the action," says David Kolbusz, chief creative officer of Droga5 London. "But it goes both ways. This campaign brings to life that feeling once you’ve finished watching, when you take the vibe of the show with you and it informs how you behave in everyday life." The best spot in the new flight of ads features a classic office scenario that requires a mix of deviousness and agility: [kickout id="1"] “'Cupcake' was the most fun to shoot because it was way outside of everyone’s comfort zone," Kolbusz says. "It wasn’t like shooting an ad. We had to block it like an action film, but an action film in which not a lot happens and people run to get some break room treats. For one brief shining moment, we all felt like Michael Bay.” But being a leader in the workplace doesn't always have to be a zero-sum game. Here's a fun look at how your public speaking can get a boost from a good binge: [kickout id="2"] In fact, streaming the right show might even save lives: [kickout id="3"] Finally, there's a spot about the importance of motivational messaging at critical moments with your coworkers: [kickout id="4"] "We are all heroes in the narrative of our own lives," says Raphael Basckin, group creative director at Droga5 London. "These films imagine what it would be like if you took the learnings from Prime Video shows and applied them to everyday travails so the story of your life got a little more exciting." Here's a look back at the campaign's original spots, which promoted Lucifer, Vikings, Tom Clancy's Jack Ryan and Outlander: [kickout id="5"] [kickout id="6"] [kickout id="7"] [kickout id="8"] Below are the credits for the new spots. CREDITS: Chief Creative Officer: David Kolbusz Group Creative Directors: Raphael Basckin and Shelley Smoler Art Director: Dave Wigglesworth Copywriter: Ed Redgrave Joint Managing Director: Heather Cuss Account Director: Callum Raines Strategy Director: Tim Whirledge Agency Producer: Peter Montgomery Production Assistant: Manon Rees Client: Amazon Prime Video Production Company: Somesuch Director: Steve Rogers Executive Producer: Seth Wilson Producer: Lee Groombridge Production Manager: Luke Thornton DOP: Daniel Landin Production Designer: Drogo Michie Costume: Rosa Dias Hair and Makeup: Louise Hinton Edit: The Quarry Editors: Jonnie Scarlett - Conference, Table Football Scot Crane - Choke, Cupcake Producer: Tor Adams Postproduction: Electric Theatre Collective 2-D Artists: Marcus Wood, Flavio Kawamoto, Alex Grey, Alberto Pizzocchero, Tomer Epsthein Producer: Jon Purton Postproduction: MPC Colourists: Jean-Clement Soret Colour Producer: Ellora Chowdhury Sound: 750mph Sound Design and Mix: Sam Ashwell, Jeff Smith Producer: Mary-Ann D’Cruz Music Composition Music Supervision / Clearances Hywel Evans Composer / Music Company: Conference - Philip Kay at Woodwork Music Choke - Philip Kay at Woodwork Music Cupcake - Goldstein Music Table Football - Goldstein Music

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How to Binge the Right Amazon Shows and Dominate Your Workplace, Per Droga5's New Ads

Prime Streaming U.K.'s delightful campaign continues

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