How to Binge the Right Amazon Shows and Dominate Your Workplace, Per Droga5’s New Ads

Prime Streaming U.K.'s delightful campaign continues

Watching the right show can be the difference between victory and going hungry in your career. Prime Video UK
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Who says binge-viewing your favorite streaming shows is a wasteful way to spend your evening? Amazon Prime Streaming U.K.’s empowering (some might say enabling) campaign is back to show how plopping down in front of the right dramas and comedies can make you a dominator in your day job.

Created by Droga5 London, which rolled out the initial campaign last October,, the ads are now even more specifically focused on how the trials and tribulations of daily life in the workplace are easier to navigate when you’ve been inspired by Prime’s original shows.

“The best programming has the ability to suck us in and make us feel complicit in the action,” says David Kolbusz, chief creative officer of Droga5 London. “But it goes both ways. This campaign brings to life that feeling once you’ve finished watching, when you take the vibe of the show with you and it informs how you behave in everyday life.”

The best spot in the new flight of ads features a classic office scenario that requires a mix of deviousness and agility:

“’Cupcake’ was the most fun to shoot because it was way outside of everyone’s comfort zone,” Kolbusz says. “It
wasn’t like shooting an ad. We had to block it like an action film, but an action film in which not a lot happens and people run to get some break room treats. For one brief shining moment, we all felt like Michael Bay.”

But being a leader in the workplace doesn’t always have to be a zero-sum game. Here’s a fun look at how your public speaking can get a boost from a good binge:

In fact, streaming the right show might even save lives:

Finally, there’s a spot about the importance of motivational messaging at critical moments with your coworkers:

“We are all heroes in the narrative of our own lives,” says Raphael Basckin, group creative director at Droga5 London. “These films imagine what it would be like if you took the learnings from Prime Video shows and applied them to everyday travails so the story of your life got a little more exciting.”

Here’s a look back at the campaign’s original spots, which promoted Lucifer, Vikings, Tom Clancy’s Jack Ryan and Outlander:

Below are the credits for the new spots.

CREDITS:

Chief Creative Officer: David Kolbusz
Group Creative Directors: Raphael Basckin and Shelley Smoler
Art Director: Dave Wigglesworth
Copywriter: Ed Redgrave
Joint Managing Director: Heather Cuss
Account Director: Callum Raines
Strategy Director: Tim Whirledge
Agency Producer: Peter Montgomery
Production Assistant: Manon Rees
Client: Amazon Prime Video
Production Company: Somesuch
Director: Steve Rogers
Executive Producer: Seth Wilson
Producer: Lee Groombridge
Production Manager: Luke Thornton
DOP: Daniel Landin
Production Designer: Drogo Michie
Costume: Rosa Dias
Hair and Makeup: Louise Hinton
Edit: The Quarry
Editors:
Jonnie Scarlett – Conference, Table Football
Scot Crane – Choke, Cupcake

Producer: Tor Adams
Postproduction: Electric Theatre Collective
2-D Artists: Marcus Wood, Flavio Kawamoto, Alex Grey, Alberto Pizzocchero, Tomer Epsthein

Producer: Jon Purton
Postproduction: MPC
Colourists: Jean-Clement Soret
Colour Producer: Ellora Chowdhury
Sound: 750mph
Sound Design and Mix: Sam Ashwell, Jeff Smith
Producer: Mary-Ann D’Cruz

Music Composition
Music Supervision / Clearances Hywel Evans
Composer / Music Company:
Conference – Philip Kay at Woodwork Music
Choke – Philip Kay at Woodwork Music
Cupcake – Goldstein Music
Table Football – Goldstein Music


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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