Amazon's Shows Make You a Bolder, Tougher, Sexier Person in First Campaign From Droga5

'Great shows stay with you,' says Prime Video

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Whether you’re looking to stand up to your overbearing mother, get the respect you deserve at work or just spend a lot more time furiously making out in public, Amazon’s Prime Video says it can help.

In the streaming service’s first work from Droga5 London since the agency won the account earlier this year, we see normal workaday types undergoing gradual transformations as they make their way through seasons of hit Prime Video shows.

Vikings, for example, teaches an office worker to push back against the manspreaders, pen stealers and line cutters in her life, eventually becoming so emboldened she issues a primal scream worthy of the shieldmaiden Lagertha—because, hey, that coffee isn’t going to make itself, Gary.



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