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As global travel has been restricted for the past 18 months, new cultural experiences have often seemed far off. But Samsung found a way to bring people to different parts of the world, all without leaving the couch.
As a sponsor of the Tokyo 2020 Olympics and Paralympics, the tech brand set out to create an experience that would engage younger audiences while also transcending cultural barriers. The result is Samsung’s World Lens, an AR tool that immerses users in multicultural moments ranging from Sweden’s Midsommar festival to Shaku, a popular form of Nigerian dance. Created
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