How Hyundai and the US Military Created a Super Bowl Ad in Less Than an Hour

Film united service members and families abroad

Troops watch the Super Bowl in Prague. Hyundai

In a night filled with partisan politics, emotional journeys and bad jokes, the most personal appeal to a key American constituency aired after the Big Game, when Hyundai and its agency of record Innocean Worldwide Americas connected active members of the U.S. military with loved ones half a world away.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.