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We’ve picked the five best ads of last night’s Super Bowl. Now, it’s time for our somewhat less pleasant annual tradition—picking the five worst ads of the game.
In recent years, we’ve tweaked our methodology for picking the worst ads. There were plenty of stinkers last night from brands that aren’t known for great advertising—we generally give such brands a pass on this list nowadays. Rather, we focus on the most underwhelming ads from marketers who know better—brands that have done great work in the past and who had an off night.