How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help

Finding it difficult to communicate through digital only

Some Gen Zers feel energy isn't digital. Getty Images

Gen Z would seem like a generation meant for quarantine. After all, they told us in a study three years ago that they saw little distinction between friendships in the digital world versus the real world. All forms of interaction, whether sleepovers or Xbox marathons, blended together.

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Tom Curtes is strategic planning director at Laughlin Constable.