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Gen Z recently surpassed the baby boomers as the largest cohort of consumers, so it makes sense that marketers have been scrambling to understand the group. Just as the picture was getting clearer, Covid-19 has thrown a wrench into things, completely disrupting all of our lives, Gen Z included.
Amplify Solutions, a youth marketing firm that helps brands thrive in the student market, took note of the massive shifts that are currently taking place with Gen Z as a result of Covid-19.
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