Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Gen Z recently surpassed the baby boomers as the largest cohort of consumers, so it makes sense that marketers have been scrambling to understand the group. Just as the picture was getting clearer, Covid-19 has thrown a wrench into things, completely disrupting all of our lives, Gen Z included.