Covid-19 Is Changing Gen Z Consumer Habits. Here Are 5 Things Marketers Need to Know

They're viewing everything from advertising to shopping to app usage differently

Gen Z recently surpassed the baby boomers as the largest cohort of consumers, so it makes sense that marketers have been scrambling to understand the group. Just as the picture was getting clearer, Covid-19 has thrown a wrench into things, completely disrupting all of our lives, Gen Z included.