Adweek Podcasts

In Times of Crisis, Gen Z Urges 'Be a Brand, Not Our Best Friend'

The fine line between being tone-deaf and overbearing on this episode of Gen ZEOs

By Nick Gardner

June 11, 2020

Gen Z consumers are especially discerning regarding a brand’s messaging and actions in response to crisis.

Nick Gardner

Nick is a senior video producer and podcast producer at Adweek.

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