In Times of Crisis, Gen Z Urges ‘Be a Brand, Not Our Best Friend’

The fine line between being tone-deaf and overbearing on this episode of Gen ZEOs

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Gen Z consumers are especially discerning regarding a brand’s messaging and actions in response to crisis.

The Ambassadors Company, a Gen Z insights and consulting firm, surveyed more than 100 trendsetting and thought-leading Gen Zers to find out what exactly they want to see from brands right now and going forward.

In this episode of Adweek’s Gen ZEOs podcast, Ambassadors Company founder and CEO Maxine Marcus joins us as we cover segmenting, messaging, perceived authenticity, brand loyalty and more.

Click here to listen to the latest episode of Gen ZEOs.


Nick is a video producer at Adweek and host of the Gen ZEOs podcast.
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