How Amazon Pulled Off Its Biggest Delivery Ever, a Masterpiece of Buzz Marketing

The Jurassic World tie-in began more than a year ago

Most marketers who want to generate buzz, especially for a one-time event like a movie premiere, are looking to get the most eyeballs as fast as possible. But Amazon’s mega-delivery stunt for Jurassic World: Fallen Kingdom played a longer game—one that’s still going—and took engagement to a level rarely (if ever) seen with PR-drumming activations.