How a More Equitable Creator Economy Can Benefit Brands

The value of expanding beyond the top 12% of creators 

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A few years ago, the term “creator economy” was unheard of. Today, creators are making money through a diverse and rapidly growing body of tactics, including channel subscriptions, streaming, sponsored posts, and selling merchandise. It’s safe to say this term is now here to stay, and there’s ample opportunity to solve the new needs and issues that come with the reality. 

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