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For those who think goat yoga is so 2016—it is, by the way—there’s a new mind-body-mammal experience launching in the heart of Kentucky.
And while it may have started off as a lark—one of several concepts for a brand brief that essentially said “bring it!”—horse yoga is about to be a thing.
A little backstory: Creatives at boutique agency Coomer were brainstorming a Kentucky Derby-adjacent campaign for client Hallway Feeds. They produced a hero video blending human yogis with quarter horses in a scenario that seems too woo-woo to be true.
The ad, shot with a soothing voiceover against rolling hills and native bluegrass, shows the equine stars doing bird dog, happy baby, savasana and other poses alongside several women yogis, with no computer-generated trickery.
The
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