Fashion & Apparel

H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

The One/Second/Suit ad will run in both the U.K. and the U.S. over the coming months

“Job interviews can be a nerve-wracking experience, but we believe nothing should hold you back,” said H&M head of marketing and communications Sara Spännar. — “Job interviews can be a nerve-wracking experience, but we believe nothing should hold you back,” said H&M's head of marketing and communications Sara Spännar.H&M

By Stephen Lepitak

April 19, 2021

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In every job interview, it’s important to dress to impress. But not every young man owns a suit, nor does he have the money to invest in one. This is an issue international clothing retailer H&M has highlighted in its latest ad campaign, which unveils its free 24-hour suit rental service to help young men searching for a job.

Created by Uncommon Creative Studio, the “One/Second/Suit” ad focuses on the insight that first impressions make a difference in job interviews.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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