H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

The One/Second/Suit ad will run in both the U.K. and the U.S. over the coming months

“Job interviews can be a nerve-wracking experience, but we believe nothing should hold you back,” said H&M head of marketing and communications Sara Spännar.
“Job interviews can be a nerve-wracking experience, but we believe nothing should hold you back,” said H&M's head of marketing and communications Sara Spännar. H&M

In every job interview, it’s important to dress to impress. But not every young man owns a suit, nor does he have the money to invest in one. This is an issue international clothing retailer H&M has highlighted in its latest ad campaign, which unveils its free 24-hour suit rental service to help young men searching for a job.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.