H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

The One/Second/Suit ad will run in both the U.K. and the U.S. over the coming months

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


In every job interview, it’s important to dress to impress. But not every young man owns a suit, nor does he have the money to invest in one. This is an issue international clothing retailer H&M has highlighted in its latest ad campaign, which unveils its free 24-hour suit rental service to help young men searching for a job.

Created by Uncommon Creative Studio, the “One/Second/Suit” ad focuses on the insight that first impressions make a difference in job interviews.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in