Hinge Is Encouraging Users to Destroy 'Hingie' in Its New Campaign

The brand aims to resonate with Gen Z and their dating habits

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Whether you have been online dating for years or mere months, finding meaningful connections can be difficult. Once it does happens, there’s still one important breakup that users have to anticipate: the one between them and the dating app itself.

But don’t feel bad for apps like Hinge, which is reminding singles that ditching its dating app after finding The One is something to be celebrated in its latest international campaign.

The brand’s “Designed To Be Deleted” campaign features “Hingie,” its furry, bright-eyed app icon.



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