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For decades, advertising worshipped a consistent pantheon of dapper demigods. They founded scrappy agencies that became global juggernauts, several wrote books with their own names in the titles and most left behind legacies of inspirational leadership speckled with quotable witticisms.
But do names like Bill Bernbach, Leo Burnett, Jay Chiat and David Ogilvy—or the many (still overwhelmingly white and male) creative leaders who’ve come along since—still pack as much motivational punch with today’s rising agency creatives?
The changing nature of hero worship in advertising can be attributed to a combination of factors, including the industry-rattling disruption of the digital age, the changing landscape of leadership that has created client-side superstars and the #MeToo
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