For Younger Creatives, Advertising's Culture of Hero Worship Is Shifting

'They are no longer looking for gurus'

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For decades, advertising worshipped a consistent pantheon of dapper demigods. They founded scrappy agencies that became global juggernauts, several wrote books with their own names in the titles and most left behind legacies of inspirational leadership speckled with quotable witticisms.

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This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.