Here's What You Need to Know About Cannes Lions on Day 2

Will audio overtake video, or just the festival?

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

As we begin Day 2 of the Cannes Lions festival, a few themes are emerging: the need to balance creativity and tech, parse blockchain fact from hype, and speculate about the future of holding companies and consultancies. One more that’s been a welcome surprise is the role of audio in branding.

There’s a sound war happening here. Spotify built a luxe beach, where it’s hosting two of the week’s most sought-after parties, headlined by The Killers tonight and Chvrches tomorrow.

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