Here's What You Need to Know About Cannes Lions on Day 2

Will audio overtake video, or just the festival?

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As we begin Day 2 of the Cannes Lions festival, a few themes are emerging: the need to balance creativity and tech, parse blockchain fact from hype, and speculate about the future of holding companies and consultancies. One more that’s been a welcome surprise is the role of audio in branding.

There’s a sound war happening here. Spotify built a luxe beach, where it’s hosting two of the week’s most sought-after parties, headlined by The Killers tonight and Chvrches tomorrow.



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