Here's What Happened When Craft Brewer Goose Island Begged AB InBev for a Super Bowl Ad

Top marketing execs hear out their pitch

Craft beer Goose Island, owned by brewing giant AB InBev, wanted to make its Super Bowl advertising debut. So, a couple of its key figureheads trekked to New York City to pitch the idea to the parent company’s marketing brass, according a tongue-in-cheek reality-style video posted to the brand’s social feeds.