Here's What Happened When Craft Brewer Goose Island Begged AB InBev for a Super Bowl Ad

Top marketing execs hear out their pitch

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Craft beer Goose Island, owned by brewing giant AB InBev, wanted to make its Super Bowl advertising debut. So, a couple of its key figureheads trekked to New York City to pitch the idea to the parent company’s marketing brass, according a tongue-in-cheek reality-style video posted to the brand’s social feeds.

Todd Ahsmann, Goose Island’s president, and Greg Hall, one of its co-founders and a former brewmaster of its products, made the case to a stone-faced room of their bosses—Miguel Patricio, global CMO; Marcel Marcondes, U.S.

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