Here's What Happened Inside Tide's Super Bowl #LaundryLater War Room

Forty staffers packed into a Manhattan office to monitor the brand's ads and social media reactions

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It’s Sunday. Game day.

This particular Sunday is special, but not because tonight’s matchup in Miami determines the NFL’s best football team. Nor is it special because everyday Americans put their differences aside and come together (for a few hours, at least).

No, this Sunday is special because so many people look at the exact same thing at the exact same time—a feat that’s becoming increasingly rare in an era of Disney+, Fortnite, Pinterest and Pornhub. Today, several brands are paying a record $5.6



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