Here’s How Much Synthetic Dye U.S. Kids Consume Daily: 2,000 Gallons

Kind's eye-opening display launches anti-coloring crusade

Colorful liquid in giant test tubes are on display in New York's Herald Square
The activation comes after Kind Fruit Bites were discontinued, reportedly due to consumer preference for artificially colored snacks. Kind

How do you turn a retail failure into a branded crusade?

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."