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Amazon on Wednesday rolled out its full Super Bowl spot, and the marketer clearly went all in—buying 90 seconds of airtime and roping in numerous celebrities for what has turned out to be one of the more entertaining spots released so far.
As hinted at in the teaser, the plot involves Alexa—the voice assistant on Amazon’s Echo products—losing her voice. But never fear. Some well-known voices are happy to fill in for her.
Without further spoilers, check out the spot here: