Here Is Amazon’s Star-Studded Super Bowl Ad, Destined to Be One of Sunday’s Favorites

In which various celebs fill in, badly, for Alexa

After Alexa loses her voice, things get peculiar for Echo users. Amazon

Amazon on Wednesday rolled out its full Super Bowl spot, and the marketer clearly went all in—buying 90 seconds of airtime and roping in numerous celebrities for what has turned out to be one of the more entertaining spots released so far.

@nudd Tim Nudd is a former creative editor of Adweek.