Amazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super Bowl Teaser

Jeff Bezos makes an appearance in the ad

Jeff Bezos appears in Amazon's Super Bowl spot.

Amazon will be in the Big Game.

The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter.

The teaser imagines what would happen if Amazon’s Alexa lost her voice. CEO Jeff Bezos has a starring role in the ad.

Creative shop Lucky Generals and Amazon’s internal creative team D1 are behind the spots.

• For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LII Ad Tracker. And join us on the evening of Feb. 4 for the best in-game coverage of the Super Bowl commercials anywhere.

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