Do you consider fries a crispy, heavenly side to some of your favorite comfort foods, or rather a mere vehicle for your truest, tomato-y love—ketchup (or mayonnaise, for braver souls)? If you believe in the latter notion, Heinz has fried up an effective tool for your deepest condiment cravings: Spoon Friez.
Yes, it’s exactly what it sounds like—fried potatoes shaped like handy spoons, allowing ketchup fiends to shovel liberal heaps of the saucy component into one’s mouth at whim.
Conceptualized by Brazilian agency Africa and leading with a recipe created by U.K.-based TasteHead, Spoon Friez were designed in response to a global study that was commissioned by the brand.
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