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Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez

Agency Africa conceptualized a treat for those experiencing 'friestration'

Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez — Yes, it's exactly what it sounds like—fried potatoes shaped like handy spoons that sauce lovers can use to eat more ketchup (or mayo).Heinz/Africa

By Shannon Miller

July 19, 2022

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Do you consider fries a crispy, heavenly side to some of your favorite comfort foods, or rather a mere vehicle for your truest, tomato-y love—ketchup (or mayonnaise, for braver souls)? If you believe in the latter notion, Heinz has fried up an effective tool for your deepest condiment cravings: Spoon Friez.

Shannon Miller

Shannon Miller is Adweek's creative and inclusion editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

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