Heinz Gives Call of Duty Players a Safe Place to Snack

Taking your eyes off the game can be dangerous without 'Hidden Spots'

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Players of Activision’s battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surprise attack. A new “Heinz Hidden Spots” campaign from agency Gut São Paulo uses the same exploits to give gamers a meal break.

A 30-second spot showing a player biting into a burger points out that eating during an online match is a recipe for disaster since the distraction is likely to get your character killed.



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