This spring, Adweek designated agency Mother’s “Epic Skeletor” spot for U.K. financial comparison site MoneySuperMarket as “the most ’80s-tastic ad you’ll see this year.”
Well, MoneySuperMarket and Mother’s latest effort just might give that ad a run for its money.
The new spot continues the He-Man and the Masters of the Universe nostalgia-fest, this time trading in the theme from Fame for Dirty Dancing’s “(I’ve Had) The Time of My Life,” while also satiating any viewers who felt the last spot lacked an adequate response from He-Man to Skeletor’s epic moves.
The ad opens with He-Man entering a crowded late night dive and eyeing up Skeletor, who is casually sitting at the bar. He-Man isn’t here to fight his nemesis, but rather to give viewers the dancing performance they’ve been waiting for (whether they realized it or not).
Of course, the epic performance was sparked by both characters saving money by using MoneySuperMarket (and feeling “epic” as a result). By the end of the ad, the Dirty Dancing performance extends to include the whole bar, as the voiceover concludes, “He-Man and Skeletor, you’re so MoneySuperMarket.”
Mother has been launching attention-grabbing ads for its “Epic” MoneySuperMarket campaign since its “Epic Strut” spot in 2015. While not everyone was a fan of that one, the latest entry seems to have been quite the crowdpleaser after making its broadcast debut last Sunday during The X Factor.
Having seemingly mined He-Man and the Masters of the Universe for all it’s worth, the question now is where Mother will turn to next for its “Epic” comic absurdity.
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