Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Long before late-night taco lovers were spiking their Baja Blast with tequila, Mountain Dew had a close association with alcohol.
The caffeinated soda has always been zero-proof, but its name was drawn from an Appalachian term for moonshine. It was first concocted amid the Great Depression by Barney and Ally Hartman as a mixer for their favorite bourbon.
Now Mountain Dew is getting an official alcoholic kick with the upcoming launch of Hard Mountain Dew.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in