Gushers’ “Fruitheads” ad campaign from the 1990s was more than a little creepy, using CGI to turn kids snacking on the candy into smiling fruit.
The brand and Imagine Entertainment tapped into nostalgia and the Halloween season by translating the old ad into body horror.
A short film, directed by Mike Diva, casts Get Out and The Cabin in the Woods star Bradley Whitford as the director of the original ‘90s commercials. Desperate for authenticity, he turns to dark magic to create candy that will actually transform kids who eat it.
In the present, he’s forced to pay for his crimes by a vengeful actor (Chester Collins), who’s had to live for decades with a rotting strawberry head.
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