Greenpeace Opened a Vintage Pop-up Store with Plastic Products That Have Lasted Decades

The campaign highlights the shocking impact of plastic pollution

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On average, a truckload of plastic is discarded in the ocean every minute and, barring any change to policies or behavior, the world will produce four times as much plastic by 2050 compared to this year.

Greenpeace is highlighting the plastic pollution crisis with a striking campaign that artistically depicts original plastic products thrown away more than 60 years ago but that have recently resurfaced on beaches. 

For the “Plastic is Back!” initiative, agency Ogilvy Social.Lab opened a pop-up store in Amsterdam, where plastic products ranging from old chips bags, yoghurt containers and cleaning supplies were displayed.



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