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In 1993, the California Milk Processing Board launched a campaign aimed at reminding people of the importance of milk. A video spot directed by Michael Bay showed a man obsessed with Alexander Hamilton. Photos of the founding father lined his walls, with a bust on his desk and the bullet that killed Hamilton in a glass case in the room. He’s listening to the radio, when the DJ poses the $10,000 question—Who shot Alexander Hamilton?—just as the man stuffs half of a peanut butter sandwich into his mouth.
Immediately, his phone rings, and on the other end is the DJ.
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