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What do Alicia Keys, Elvis Presley and Florence Foster Jenkins (played by Meryl Streep in a film about the singer and socialite’s life) all have in common? Not very much in all probability, but they do feature in a campaign to promote European public service broadcaster Arte’s summer programming lineup.
Having been appointed as Arte’s Germany’s agency of record, KesselsKramer will be involved in its strategy, branding and campaign development and has already begun with the creation of the “Summer of Dreams” campaign, which began on a project basis.