Good or Bad, This Broadcaster's Summer Campaign Wants Everyone to Sing

The campaign comes as agency KesselsKramer is also named Arte's agency of record

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What do Alicia Keys, Elvis Presley and Florence Foster Jenkins (played by Meryl Streep in a film about the singer and socialite’s life) all have in common? Not very much in all probability, but they do feature in a campaign to promote European public service broadcaster Arte’s summer programming lineup.

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