Good or Bad, This Broadcaster's Summer Campaign Wants Everyone to Sing

The campaign comes as agency KesselsKramer is also named Arte's agency of record

What do Alicia Keys, Elvis Presley and Florence Foster Jenkins (played by Meryl Streep in a film about the singer and socialite’s life) all have in common? Not very much in all probability, but they do feature in a campaign to promote European public service broadcaster Arte’s summer programming lineup.