Grabbing a Red Stripe Causes Store's Other Products to Break Into Music

Bodega comes alive in KesselsKramer stunt

Here's a pretty awesome stunt from London by Red Stripe. Ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) rigged up scores of products in a corner deli to suddenly start dancing and making music whenever an unsuspecting customer grabbed a Red Stripe from the cooler.

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