Enjoy These Oddball Game Day Gadgets From Babe Wine and Unnecessary Inventions

Are you in need of a Babe Can Snack Strap?

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

There are plenty of clever inventions that generally improve football season, from hand warmers that keep your fingers from freezing in the stands to kegerators that give your home viewing party a real sports bar feel. But a new campaign from Anheuser-Busch InBev’s BABE Wine aimed at capitalizing on its NFL sponsorship may raise a few eyebrows, but isn’t providing anything quite as handy.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...