BABE Wine and RuPaul's Drag Race Alum Rosé Toast the 'Summer We Deserve' in New Ad

The sunny ad spot welcomes back poolside hangouts and boozy weddings

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This time last year, many of us were desperate for ways to ease the sting of a highly restrictive lockdown. Online streaming allowed us to get a little creative, from virtual Happy Hours to remote weddings. Still, that got old pretty quickly.

But promising vaccination rates and a gradual return to large gatherings are enough to spark hopes for an eventful summer filled with real-life barhopping and in-person boozy wedding receptions. BABE Wine is already making up for lost time with its latest, optimistic campaign “Summer We Deserve.”



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