For Women's Day, Budweiser Revived and Reimagined 3 of Its Ads From the 1950s

Ads in NYT, Chicago Tribune and L.A. Times promote the brand's #SeeHer partnership

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

If you open up The New York Times, Chicago Tribune or L.A. Times today, you’re in for an unexpected trip back to the Mad Men era.

Budweiser is reprinting three of its 1950s ads today that portrayed women as little more than dutiful housewives. But alongside the originals, the brand is running reimagined versions of the same ads featuring a more enlightened message.

For example, in the ad above, a 1956 message playing on women’s insecurities in fulfilling their husbands’ needs becomes an empowering statement about living your best life and surrounding yourself with people who appreciate you.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in