“These images are part of our past … but the world has evolved, and so has Skol. This doesn’t represent us anymore.”
How often do you hear a brand say that?
Brazilian beer brand Skol is owning up to its sexist past. In a video for its latest campaign, “Reposter,” it openly shares previous ads in which sexy women are pretty flagrantly used as product bait. (Of course, this is par for the course in the history of many beer brands.)
Then it gave those posters to six female illustrators, who recreated them to promote more inclusive, respectful messaging.
