For Manchester United's Marcus Rashford, Aldi's Powerful Film on Child Hunger Was Personal

Ad for Aldi promotes supermarket's pledge to give away 10 million meals to families in need

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

LONDON—One in five children in the U.K. live in food poverty, and the coronavirus crisis has exacerbated the gulf between the rich and poor, heaping yet more pressure on already struggling families.

Marcus Rashford, a 23-year-old Manchester United soccer player and much loved anti-poverty campaigner in the U.K., successfully lobbied the British government to roll out its free school meals initiative to include school holidays, after many children were found to be going without meals.

Now budget supermarket Aldi has signed him to narrate a powerful animation about hunger and bring the issue to life from a child’s perspective.

The film, titled “Hunger,” centers on a poem written by author Giles Andreae, with illustration by artist Lisa Stickley.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in