FitTrack Campaign Connects Body Positivity With Health Benefits

'One Size Fits One' comes from Toronto agency The Garden

FitTrack billboard
FitTrack wants to bust industry myths with its 'Live Your True Health' global campaign. FitTrack

The past couple of years have been a boon for body positivity, with the likes of Lizzo, Tess Holliday and Jameela Jamil giving confidence to people of all body types. Health management tech company FitTrack shows that having an affirmative body attitude can also be synonymous with good health.

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kyle.obrien@contractor.adweek.com Kyle O’Brien is a freelance writer for Adweek and AgencySpy based in Jim Thorpe, Pa.
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