Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
An ostrich, one of the fastest-running birds in the world, can sprint up to 43 mph, and a crocodile, with 60 razor-sharp teeth, has the strongest bite in the animal kingdom.
Probably best to keep those details in mind if you’re tempted to raid the nests of either creature in the hunt for exotic eggs.
Marketers behind the Pete & Gerry’s brand don’t recommend it, by the way, claiming their own products are plenty wild enough. But they mined the concept for a new campaign that uses intentionally silly sight gags and harmless stock-footage versions of combative critters to make its point.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in