FanDuel Turns Small Hassles Into Big Wins With New NFL Ads

With the NFL preseason in full swing, FanDuel is airing two comical spots to remind football fans of its various fantasy and sports betting offerings. The campaign marks the brand’s first work from BBH New York, which was named FanDuel’s lead agency for brand strategy in July. One of the spots promotes FanDuel Sportsbook, its online betting platform currently only available in New Jersey and Pennsylvania. In the ad, a man’s sly attempt to sport a toupee at a football game is all but ruined when a bathroom hand dryer nearly blows it off his head. He’s afraid the jig is up when a fellow fan points directly at him and proclaims he “knew it,” but turns out the guy is referring to something else entirely. [kickout id="1"] "Many times as fans, we find ourselves saying we 'knew' what was going to happen in a game,” Gerard Caputo, chief creative officer of BBH New York, said in a statement. “Building a campaign based on that insight, we featured fans rather than pro athletes, celebrating their winning predictions in a variety of humorous settings.” Another spot shows two men embroiled in a passive-aggressive fight over who can lay claim to the shared armrest on their flight. When of them exasperatedly remarks that he wishes there “were more ways to win at this,” the other responds by explaining that FanDuel gives users a variety of ways to win every week. [kickout id="2"] "Everywhere you look, there is intense competition in life, but most times it feels like these situations offer you only one way to win,” Caputo said. “Our strategy for the 'More Ways' campaign is based on this insight. Our campaign depicts everyday competitive situations and comedically demonstrates how FanDuel Fantasy Sports always provides more ways to win.” The spots are running on TV, and more are slated to come out at the end of August. In July, FanDuel worked with Los Angeles-based creative agency The Many on a spot to promote the launch of its Sportsbook app in Pennsylvania. In the ad, a man explains that he’s allowed to place bets on sports in the state—and bring his “service hog” to the local bowling alley. Credits Agency: BBH NY Chief Creative Officer: Gerard Caputo Creative Directors: Lucas Bongioanni, Scott Cooney, Diego Fonseca Sr. Art Director: Bruno Franchino Sr. Copywriter: Hora Sormani Copywriter: Jim LeMaitre Sr Digital Art Director: Antonin Collard Business Director: Alex Monger Account Supervisor: Shana Honig Producer: Shelley Giera Comms Director: Zack Green Director of Business Affairs: Librado Sanchez Project Director: Andrea Pulito Client: FanDuel Chief Marketing Officer: Mike Raffensperger Executive Creative Director: Steven Giraldi VP Communications & Brand Strategy: Simon Kennedy VP Integrated & Product Marketing: Kelley Walker Associate Creative Directors: Keith Wasser, Edgar Gallardo Director of Project Management: Kelsie Wenzel Director of Integrated Marketing: AJ Mazza Production Company: Smith & Jones Director: Ulf Johansson Director of Photography: Andrzej Sekuła Executive Producer: Phillipa Smith Edit/Post Company: MackCut Editor: Ian Mackenzie Editor: Mike Leuis Assistant Editor: Cooper McLane Executive Producer: Gina Pagano Flame Artist: Kaitlyn Jackson Flame Artist: Jimmy Hayhow Color Grade: Company 3 Colorist: Tim Masick Senior Producer: Kevin Breheny Sound Design/Mix: Sound Lounge Mixer/Audio Engineer: Tom Jucarone Producer: Lauren Mullen

General

FanDuel Turns Small Hassles Into Big Wins With New NFL Ads

Sports betting brand just hired BBH New York in July

Minda Smiley

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Minda Smiley