FanDuel Turns Small Hassles Into Big Wins With New NFL Ads

Sports betting brand just hired BBH New York in July

bbh new york advertisement for fanduel sportsbook
The commercials highlight fantasy and betting options ahead of the 2019-2020 football season.
FanDuel

With the NFL preseason in full swing, FanDuel is airing two comical spots to remind football fans of its various fantasy and sports betting offerings.

The campaign marks the brand’s first work from BBH New York, which was named FanDuel’s lead agency for brand strategy in July.

One of the spots promotes FanDuel Sportsbook, its online betting platform currently only available in New Jersey and Pennsylvania. In the ad, a man’s sly attempt to sport a toupee at a football game is all but ruined when a bathroom hand dryer nearly blows it off his head.

He’s afraid the jig is up when a fellow fan points directly at him and proclaims he “knew it,” but turns out the guy is referring to something else entirely.

“Many times as fans, we find ourselves saying we ‘knew’ what was going to happen in a game,” Gerard Caputo, chief creative officer of BBH New York, said in a statement. “Building a campaign based on that insight, we featured fans rather than pro athletes, celebrating their winning predictions in a variety of humorous settings.”

Another spot shows two men embroiled in a passive-aggressive fight over who can lay claim to the shared armrest on their flight. When of them exasperatedly remarks that he wishes there “were more ways to win at this,” the other responds by explaining that FanDuel gives users a variety of ways to win every week.

“Everywhere you look, there is intense competition in life, but most times it feels like these situations offer you only one way to win,” Caputo said. “Our strategy for the ‘More Ways’ campaign is based on this insight. Our campaign depicts everyday competitive situations and comedically demonstrates how FanDuel Fantasy Sports always provides more ways to win.”

The spots are running on TV, and more are slated to come out at the end of August.

In July, FanDuel worked with Los Angeles-based creative agency The Many on a spot to promote the launch of its Sportsbook app in Pennsylvania. In the ad, a man explains that he’s allowed to place bets on sports in the state—and bring his “service hog” to the local bowling alley.

Credits
Agency: BBH NY
Chief Creative Officer: Gerard Caputo
Creative Directors: Lucas Bongioanni, Scott Cooney, Diego Fonseca
Sr. Art Director: Bruno Franchino
Sr. Copywriter: Hora Sormani
Copywriter: Jim LeMaitre
Sr Digital Art Director: Antonin Collard
Business Director: Alex Monger
Account Supervisor: Shana Honig
Producer: Shelley Giera
Comms Director: Zack Green
Director of Business Affairs: Librado Sanchez

Project Director: Andrea Pulito
Client: FanDuel
Chief Marketing Officer: Mike Raffensperger
Executive Creative Director: Steven Giraldi
VP Communications & Brand Strategy: Simon Kennedy
VP Integrated & Product Marketing: Kelley Walker
Associate Creative Directors: Keith Wasser, Edgar Gallardo
Director of Project Management: Kelsie Wenzel
Director of Integrated Marketing: AJ Mazza

Production Company: Smith & Jones
Director: Ulf Johansson
Director of Photography: Andrzej Sekuła
Executive Producer: Phillipa Smith
Edit/Post Company: MackCut
Editor: Ian Mackenzie
Editor: Mike Leuis
Assistant Editor: Cooper McLane
Executive Producer: Gina Pagano
Flame Artist: Kaitlyn Jackson
Flame Artist: Jimmy Hayhow
Color Grade: Company 3
Colorist: Tim Masick
Senior Producer: Kevin Breheny
Sound Design/Mix: Sound Lounge
Mixer/Audio Engineer: Tom Jucarone
Producer: Lauren Mullen

Recommended videos