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With the NFL preseason in full swing, FanDuel is airing two comical spots to remind football fans of its various fantasy and sports betting offerings.
The campaign marks the brand’s first work from BBH New York, which was named FanDuel’s lead agency for brand strategy in July.
One of the spots promotes FanDuel Sportsbook, its online betting platform currently only available in New Jersey and Pennsylvania. In the ad, a man’s sly attempt to sport a toupee at a football game is all but ruined when a bathroom hand dryer nearly blows it off his head.
He’s afraid the jig is up when a fellow fan points directly at him and proclaims he “knew it,” but turns out the guy is referring to something else entirely.