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Fast food giant McDonald’s latest campaign in Eastern Europe focuses on relaying the brand’s appeal to less likely audiences.
The appeal of the “Golden Arches” to people of varied social outlooks is showcased across three 30-second films created by TBWA\Latvia.
Titled “Too Cool For McDonald’s,” each spot focuses on an individual—an intellectualist, a goth and a fashionista—as they struggle to retain their poker faces and block out the brand’s menu offer, which is distracting their attention from something think they should be doing instead.
The three films are running across Estonia, Latvia and Lithuania.